Our management team

Belinda joined Care UK in October 2011, from General Healthcare Group, where she was group sales & marketing director. She has a strong background in sales and marketing with senior roles in a number of blue chip organisations such as Whitbread PLC, Thomson Travel Group, The Gillette Company and International Distillers & Vintners. She also spent six years in pharmaceutical sales and marketing for the Wellcome Foundation and has worked extensively in Eastern Europe and Turkey setting up brand new sales and marketing structures.

Belinda has a keen interest in international affairs and holds an Honours Degree in Russian.

Toby Siddall joined Care UK in August 2011 to head up our Residential Care Service. Previously he held a number of managing director roles with Centrica PLC, leading large customer focused businesses in British Gas Services. Wherever he has gone he has achieved strong financial results, but has also managed to transform the levels of customer satisfaction and employee engagement.

Toby also brings many years' experience in mergers and acquisitions and strategy development as both an investment banker and consultant. He also holds an MBA with INSEAD.

Jim Easton joined us in February 2013 as managing director of our Health Care Division.

Before joining Care UK, Jim was national director of improvement and efficiency at the Government’s Department of Health. He led the national Quality, Innovation, Productivity and Prevention (QIPP) project which works across the NHS to improve both quality and efficiency.

Jim has also been chief executive of the NHS South Central Strategic Health Authority, and chief executive officer of York Hospitals NHS Foundation Trust.

Jim has more than 30 years’ experience in the NHS and has also worked in primary care, mental health, healthcare commissioning and policy development.