We celebrate Dignity Action Day by looking at how not to be a carer | Care UK

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We celebrate Dignity Action Day by looking at how not to be a carer

January 19th 2012

National Dignity Action Day (DAD) celebrates all that’s best in care so, On Wednesday 1st February, we have decided to prove how important good care is by letting our staff experience the type of bad care we would never allow.

Manager Gráinne Wokes said: “There is an idea that in a nursing home choice is taken away - this is not the case. Every day, we work with our residents to give them choices in everything they do. This helps residents to maintain the sense of independence and individuality that is at the heart of dignity.

“To mark DAD, we have decided to take an alternative approach. Because care and dignity go hand in hand here, we have decided to show staff what the opposite would look like.”

Staff will be blindfolded and left in the dining room, without contact, wheeled around the building and not told where they are going and, in some cases, staff members will be fed without being told what they are being given. 

“We hope that by experiencing bad care we can remind ourselves of how important our work is: helping to create and maintain dignity and respect, as well as helping us develop greater empathy and understanding for those who may have experienced poor care in the past.”

Our home in Goldalming provides specialist nursing care for frail, older people, some of whom have Alzheimer’s disease.


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Jubilee House in Godalming offers award-winning dementia care for your loved one. Rated ‘outstanding’ by the Care Quality Commission (CQC), we offer person-centred care designed around residents' individual needs and interests, so they can feel right at home from the moment they join us. Our kind and compassionate team go the extra mile to ensure residents are well cared for and feel safe and comfortable. We provide a range of activities suited to their interests and abilities so that they can continue to live a stimulating and fulfilling life.

Jubilee House
Pound Lane

0333 434 3045

  • Dementia care
  • Nursing care
  • Residential care
  • Nursing dementia care
  • Respite care
  • End of life care