Customer Relations Manager

Parsons Grange
Reading

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Reading

Care Home Based

Full time

We have an exciting new role for a Customer Relations Manager based at Parsons Grange care home in Reading. As an experienced sales and business development professional who thrives on meeting & exceeding revenue targets, you will promote Sandfields through community relationships, events, and PR, ensuring a high level of customer service for each enquiry.

Key Responsibilities:

● Achieve targets for resident occupancy and average weekly fee.
● Promote the care home and drive enquiries through events, sponsorships, and PR.
● Communicate accurate information to prospective clients about our facilities, services, and prices.
● Monitor competitor landscape and identify market opportunities.
● Collaborate with the Home Manager and Head of Departments.
● Complete all required reports accurately and on time.
● Available for evening and weekend meetings and events as required.

What We're Looking For:

● Consultative sales approach
● Self-motivated, flexible, and enthusiastic.
● Collaborative, sharing ideas and information.
● Highly organised, managing multiple priorities.
● Customer service oriented.

Why Join Care UK?

● Dynamic, growing organisation dedicated to outstanding care.
● Supportive, inclusive team environment.
● Competitive salary and commission structure alongside a comprehensive benefits package.
● Make a meaningful impact on residents’ lives.

We are committed to recruiting diverse, talented people who share our passion for helping others. If you're ready for the next step in your career, we want to hear from you!

About Us:

Care UK is an award-winning private care company with over 165 care homes across the UK. We are committed to exceptional care for our residents, with our values of Caring, Passionate, and Teamwork at the core of all we do. Join us and help shape the future of care.

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At a glance

Location

Westall Street
Shinfield
Reading
Berkshire
RG2 9AU

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Pay

Up to £40,000 + Commission

Shifts

Days

Contract

Permanent

Reference

SYS-15207

Why work at Parsons Grange

At Care UK's Parsons Grange in Reading, Berkshire, providing the highest standard of care for residents is at the heart of what we do. As part of our friendly team, you'll have the opportunity to develop your career and the support to go far.

Our team works in a purpose-built care home with a family atmosphere. We provide residential, dementia care and nursing care with fantastic facilities for residents, including a café, a hair and beauty salon, a bar and a cinema.

We truly believe that every one of us makes a difference. If you're a passionate, caring individual who works well in a team, consider a rewarding career at Parsons Grange.

Working in Care UK's support centre

An operations support role at Care UK

As a leading care home provider, Care UK has big plans to continue developing our business, and to do that we need passionate professionals driving our success. As part of our operations support team, you'll play a key role in supporting our care homes to deliver the highest standard of care, making a real difference to people's lives.

If you share our vision for delivering high-quality care to older people, and want to join our friendly team, there’s a rewarding career for you at Care UK. We’ll support you with quality training and the chance to gain recognised qualifications.

Everyone needs to feel motivated and rewarded, so we offer a competitive package of pay and benefits. Read more here.

Here at Care UK, we want all our colleagues to have a long and successful career with us. Our vision is to provide an inclusive training culture that empowers all colleagues with sector-leading development opportunities. View our opportunities for apprenticeships, development programmes and career progression.

At Care UK, we're proud to promote our diverse workforce and are committed to nurturing an inclusive culture. Our teams’ wellbeing is our top priority, and we believe it’s important to foster a culture of promoting open and honest conversations. Read more here.

As a colleague at Care UK, we believe it’s important that you know what you can expect from your manager to ensure people are fairly treated and properly recognised from day one. Our People Promise sets out clearly what you can expect from your manager and Care UK.

Trusted to care

A closely-knit team of managers, carers, nurses and support colleagues – and each of us is dedicated to your loved one’s care, health and wellbeing.

I have over twenty years’ experience in working in older people’s care. My passion is caring and supporting older people to be as independent as possible. I believe in involving residents in all decision making so they can live each day in the way they wish.

My father was diagnosed with dementia, so I understand how hard hit families can be after this diagnosis. We’re here to support loved ones to realise that it’s not the end, and that it’s possible to live well with dementia. That’s exactly what we support residents to do. We ensure families are involved in care planning, and loved ones are welcome to be involved in their relative’s day-to-day care if they wish to be. We work in partnership with families, and everything we do is personalised to individual needs and wishes.

I’m so proud of the Parsons Grange team. They’re very responsive and supportive – both to me, each other, the residents and their families. Together we’re determined that Parsons Grange continues to be the best care home in Reading.

Rozina Ali Home Manager

Health Investor Awards 2021 finalist - Residential Care Provider of the Year AND Property Developer of the Year

Dementia Hero Awards 2021 finalist - Professional Excellence

UK Employee Experience 2021 Awards Bronze Winner - Employee Training and Development, Empowering Programme

Care Home Awards 2020 winner - Best Larger Care Home Group

LaingBuisson Awards 2020 finalist

National Association of Care Catering Awards 2020 finalist

Skills for Care Accolades 2020 winner - Best Employer Support for Your Registered Manager AND Most Effective Approach to Leadership and Management

LaingBuisson Award 2023 finalist - Excellence in Large Residential Care

Leaders in Care Awards 2023 finalist - Care Home Provider of the Year

Public Sector Catering Awards 2021 winner - Catering Manager of the Year

UK Employee Experience 2022 Awards - Best Use of Digital Technologies

National Care Awards 2023 finalist - Care Home Group

Engage Awards 2023 finalists

Caring UK Awards 2023 winner - Care Group of the Year

Carehome.co.uk Top 20 Large Care Home Groups in the UK 2024

Women Achieving Greatness in Social Care 2023 finalist

Health Investor Awards 2024 finalist - Care provider of the year

NACC Awards 2023 finalist - Catering Manager of the Year

Social Care Top 30 Award 2023 finalist

Care Home Awards 2024 high commendation - Best Care Home Marketing, Advertising or PR Activities

Care Home Awards 2024 finalist - Outstanding Larger Group Care Provider (over 75 homes)

UK Employee Experience Awards 2024 winner - Best Employee Experience Journey

Care Home Catering Awards 2024 finalist - Group Care Home Caterer of the Year

Public Sector Catering Awards 2024 winner - Care Catering Award

UK Employee Experience Awards 2024 winner - Best Company to Work For (large company)

Leaders in Care Awards 2024 finalist - Andrew Knight, Executive of the Year

LaingBussion Awards 2024 finalist - Care Home Group of the Year

National Dementia Care Awards 2024 finalist - Inspirational Leader in Dementia Care, Alison Butler

Women Achieving Greatness in Social Care Awards 2024 finalist - HR & Recruiter award, Victoria Cole

National Care Awards 2021 winner - Care Home of the Year

LaingBuisson Award 2001 winner - Residential Care Provider of the Year

Care Home Awards 2021 winner - Best Larger Care Home Group

National Association of Care Catering Awards 2021 winner - Catering Team of the Year

National Apprenticeship Awards 2021 finalist

Care Home Professional Power List 2021

Social Care Top Leaders Awards 2021 finalist

LaingBuisson Award 2021 winner - Property Developer of the Year

Caring UK Awards 2021 winner

Health Investor Award 2022 winner - Residential Care Provider of the Year

Public Sector Catering Awards 2022 finalists - Care Catering AND Chef of the Year

Nursing Times Awards 2023 winner - Nursing in Social Care

Public Sector Catering Awards 2025 winner - Care Catering Award

Leading Women in Care Awards 2025 finalist - Leader of the Future, Amanda Holland

Care Home Catering Awards 2025 finalist - Group Care Home Caterer of the Year

Public Sector Catering awards 2025 finalist - Health and Nutrition Award

Public Sector Catering awards 2025 finalist - Catering Manager of the Year Award - Andrew Mussett

Palliative and End of Life Care Awards 2025 finalist - Workforce Development Award

Love Laundry Awards 2024 finalist - Care Home Group

Greater Essex Careers Hub 2024 winner - Employer Encounter of the Year

Caring UK Awards 2024 finalist - Care Group of the Year

Caring UK Awards 2024 finalist - Employer of the Year

Stars of Social Care Awards 2025 finalist - Great Marketeer Award (The Big Dementia Conversation)

Dementia Care Awards 2025 finalist - The Dementia Care Employer (Residential) Award

Health Investor Awards 2025 finalist - Residential Elderly Care Provider of the Year - Large Group (30+)

Care Home Awards 2023 winner - Best Care Home Marketing, Advertising or PR Activities

Care Home Awards 2022 winner - Outstanding Larger Care Provider

Care Home Professional Power List 2022

Dementia Care Awards 2022 winner - Best Dementia Care Inspiring Leader

NACC Awards 2022 winner - Care Establishment of the Year

Nursing Times Workforce Awards 2022 finalist

Caring UK Awards 2022 winner - Midlands & Wales Care Home of the Year

Social Care Top 30 Award 2022 finalist

LaingBuisson Award 2022 finalist - Large Residential Care

National Care Awards 2022 winner - Care Operations/Area Manager

Leaders in Care Awards 2022 finalist - Care Home Provider of the Year

Health Investor Awards 2023 winner - Residential Care Provider of the Year

UK Employee Experience Awards 2023 winner - Best Employee Engagement

RoSPA Awards 2023 winner - Silver Award

Care Home Catering Awards 2023 finalist - Group Care Home Caterer of the Year

Public Sector Catering Awards 2023 winner - Care Catering Award

Craft Guild of Chefs Awards 2024 finalist - Public Sector Chef Award

Dementia Care Awards 2024 finalist - The Dementia Friendly Business Award

Inhouse Recruitment Awards 2024 winner - Use of Technology

Inhouse Recruitment Awards 2024 finalist - Best Place to Work

Inhouse Recruitment Awards 2024 finalist - Candidate Experience

William Rathbone Awards 2024 winner - Executive Nurse Leadership

Stars of Social Care Awards 2024 winner - Recruitment and Retention Award

The National Care Awards 2024 winner - Care Home Group (Large)

National Association of Care Catering Awards 2024 finalist - Catering Team of the year Award

Care Home Awards 2025 High Commendation - Best Care Home Marketing, Advertising or PR Activities - 'The Big Dementia Conversation'

Care Home Awards 2025 finalist - Best Sustainability Initiative - 'Wildlife Gardens Project'

Care Home Awards 2025 finalist - Outstanding Larger Group Care Provider (over 75 homes)

Carehome.co.uk Top 20 Large Care Home Groups in the UK 2025

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Customer Relations Manager

Reading

At a glance

Why work at Parsons Grange

Working in Care UK's support centre

An operations support role at Care UK

Trusted to care

Are you happy to accept 'Functional' cookies?

Customer Relations Manager

Reading

At a glance

Why work at Parsons Grange

Working in Care UK's support centre

An operations support role at Care UK

Rewards and benefits

Learning and development

Diversity and inclusion

Our People Promise

Trusted to care