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Jacqui White

Marketing director

I’ve worked in a pretty diverse range of industries but have never found one that inspires me as much as the care sector. It is a real privilege to be trusted to care for someone in the later stages of their life and I am constantly reminded of how seriously we take this responsibility at every level of our organisation.

I know from first-hand experience how difficult it can be to trust someone else with your loved one’s care. I see our role as helping both residents and their relatives navigate their options to make the best possible decisions for the family as a whole.  I am also passionate about giving residents and their families a voice in how we shape our services as I believe this provides the best possible outcome for those we care for.

I have come to appreciate the skill and dedication required to deliver the high quality of care that Care UK has become known for.  I am constantly humbled by the kindness, compassion and professionalism of our teams and I believe the role they play is one of the most important in our society.  I am grateful for the many amazing experiences I have had during almost ten years at Care UK – my favourite part of my role is meeting, celebrating and working with the incredible people that live and work in our homes.