It’s in their jeans – local care home does Denim for Dementia

Home news

A care home in Poole has inspired its community to raise awareness of dementia – and raised £330 for a good cause.

It’s in their jeans – local care home does Denim for Dementia

Care UK’s The Potteries, on York Road, encouraged local people to and jump into their jeans for Denim for Dementia, an initiative organised by the Alzheimer’s Society.

Denim for Dementia takes place during the Alzheimer’s Society’s annual Dementia Action Week – a national event that inspires the public to come together to take action to improve the lives of people living with dementia.

Encouraged by Customer Relations Manager at The Potteries, Caroline Hearne, eight local shops got involved. The charity shops on the high street filled their windows with dungarees, jeans and denim jackets, to create eye catching displays for Denim for Dementia. 

In addition to raising awareness of dementia in the local town, the home also hosted a raffle and a bake sale, raising £330 for the Alzheimer’s Society. Residents got involved too, wearing denim on the day and creating their own forget-me-not flowers made out of denim to wear in support of the good cause.

It’s in their jeans – local care home does Denim for Dementia

The Potteries Home Manager, Zita Turner, said “We have a wonderful community around us and it’s great to see the Denim for Dementia displays in the windows on the high street. Caroline has done a wonderful job in engaging with local people for a cause close to our hearts.

“Here at the Potteries, we care for people living with dementia every day, and understand the importance of supporting fantastic charities like the Alzheimer’s Society. We’re thrilled to be donating £330 and hope our efforts will go some way to raising awareness of dementia in the local community and helping everyone to understand a little more about what it’s like to live with the condition.”

Every three minutes, someone in the UK develops dementia – and there’s currently no cure. Alzheimer’s Society is the UK’s leading dementia charity who campaign for change, fund research to find a cure and support people living with dementia today.It’s in their jeans – local care home does Denim for Dementia

The Potteries is a state-of-the-art care home which provides full-time residential, nursing and dementia care, as well as short-term respite care. Designed to enable residents to live enjoyable and fulfilling lives, in addition to the Namaste room, the care home also boasts its very own cinema, pub and hair salon. There is also plenty of space, both indoors and out, for relaxation and recreation. The home has a comprehensive activity programme, offering a mix of themed events and group activities.

For more information about The Potteries, please call Customer Relations Manager, Caroline Hearne, at or call on 01202 069 835.

For more general information, please visit:

Open to new residents

187 York Road, Broadstone - Poole, Dorset, BH18 8ES

The Potteries

The Potteries

CQC Rating: Good
  • Residential care
  • Dementia care
  • Nursing care
  • Nursing dementia care
  • Respite care
  • End of life care
  • Day club

Share this article

Media enquiries

We are happy to arrange interviews with a range of experts, commentary on industry issues and site visits for filming, photography or sound recording.  Please get in touch with your requirements and we will do our best to arrange a suitable response.

These contact details are for media enquiries only.
Please call 01206 517 215 or email