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‘The start of a new chapter’ – Stratford-Upon-Avon care home launches new dementia guide to support families

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A care home in Stratford-Upon-Avon has launched a unique video guide to support people whose loved ones have been diagnosed with dementia. 

A poll of 2,000 adults carried out by Care UK, which operates Ambleside, on Evesham Road, found over two thirds of British adults (67%) admitted they felt they should know more about dementia.  

Launched in response, the guide – One step at a time – A video guide to navigating dementia – is the first of its kind and is split into three sections: Dealing with a dementia diagnosis, Living well with dementia and Supporting the carer. It is the eighth guide to be released by Care UK, following the success of its predecessors – but the first to be available in video format. 

Tapping into more than 40 years of experience providing care for people living with dementia, the videos include detailed explanations and practical advice from Care UK’s experts, including Head of Nursing, Care and Dementia, Suzanne Mumford, Managers and team members from care homes across the country, plus residents’ families and carers. 

Each section is designed to provide a lifeline for families whose loved one has been diagnosed with dementia by dispelling common myths and helping to shine a light on what it means to live with the condition. 

It also includes practical tips from carers to help them understand how they can continue taking care of themselves, but also how their loved ones can go on to lead fulfilling lives after a diagnosis – from keeping active to continuing to enjoy old hobbies.

To mark the launch, Ambleside is also hosting an Experiencing Dementia event on Monday 15th May, from 11am-2.30pm. This free event is open to the local community and will cover a number of topics to help people understand what it is like to live with the condition, providing support and practical advice on how to care for a loved one with dementia. The session will also offer a valuable opportunity for individuals caring for a loved one to meet others in a similar position and form support networks, while enjoying coffee and slice of cake in a welcoming environment.

Julia Joy, Home Manager at Ambleside, said: “Here at Ambleside, we are committed to supporting families through their dementia journey – which is why we’re thrilled to be unveiling our latest guide, One step at a time.

“Despite recent advances and awareness campaigns, dementia remains a very misunderstood condition, which is why it can be overwhelming for families when a loved one is diagnosed. We’re here to help, and to show that people living with dementia can still lead fulfilling lives – but also to remind carers to look after themselves too. After all, you can’t pour from an empty cup, so we’d like to encourage local people who may be going through this experience to watch our guide online or reach out for support.

“As part of the launch, we’re also excited to welcome the community into our home for our Experiencing Dementia event – this is set to be an inspiring session, and we’d like to encourage those interested to book their space to avoid missing out.”

As part of the launch, Care UK has also teamed up with Alzheimer’s Society ambassador, award-winning journalist and TV presenter Angela Rippon. She commented “I understand the feeling that families experience when a loved one is diagnosed with dementia. It's a difficult time, and it's easy to feel powerless and alone.

“There are numerous common misconceptions about dementia, and while it may be difficult to receive a diagnosis, it’s important to remember that it can also be the start of a new chapter. 

“I believe that raising awareness about the symptoms of dementia and what it's like to live with the condition is incredibly important. I'd like to encourage everyone to explore Care UK's video guide so that we can all work together to make our society more dementia friendly.”

To find out more about Ambleside and book your place at the event, please contact Customer Relations Manager, Staci Reeson on 01789 868 298 or email 

To access the guide, please visit 

Ambleside is a state-of-the-art care home which provides full-time residential, dementia and nursing care, as well as short-term respite care. Designed to enable its residents to live enjoyable and fulfilling lives, the care home has its very own cinema, café and hair salon, and there is plenty of space, both indoors and out, for relaxation and recreation.

Open to new residents

Evesham Road, Dodwell, Stratford-upon-Avon, Warwickshire, CV37 9TG


CQC Rating: Good
  • Residential care
  • Dementia care
  • Respite care
  • End of life care
  • Nursing care
  • Nursing dementia care
  • Day club

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